Tourism sales mission boosts ties between Malaysia and Saudi Arabia

Tourism Malaysia’s current sales mission to Saudi Arabia has been instrumental in boosting ties between the 2 nations.

Held from 4th to eighth May within the cities of Jeddah and Riyadsh, the sales mission was a aspect occasion to the current launch of Visit Malaysia 2026 and the opening of Malaysia Culture Week 2025.

Likewise, the mission highlighted Malaysia’s dedication to spice up its visibility within the booming Saudi tourism market.

Led by Malaysian minister of tourism, arts, and tradition Tiong King Sing, the 37-member delegation was made up of representatives from lodges, resorts, journey businesses, tourism merchandise, and state tourism boards.

Tiong declared on the opening of the mission: “We extend a warm invitation to our Saudi friends to experience the wonders of Malaysia, especially as we gear up for Visit Malaysia 2026. Discover our rich culture, breathtaking landscapes, and warm hospitality. We are confident that Malaysia will offer unforgettable experiences and make you feel right at home.”

Relevant statistics

Malaysia recorded 68,382 customer arrivals from Saudi Arabia between January and December 2024, a big 23.7% enhance in comparison with the identical interval within the earlier 12 months.

This progress was additional supported by enhanced air connectivity, with 41 weekly flights from Jeddah and Madinah to Kuala Lumpur, providing a complete seating capability of 12,747. 

The elevated accessibility has performed a key function in positioning Malaysia as a most well-liked journey vacation spot amongst Saudi guests.

Malaysia stays dedicated to attracting extra Saudi guests by providing various journey experiences, distinctive hospitality, and seamless connectivity.

The finest Malaysia has to supply

This initiative sought to showcase one of the best of Malaysia with the intention to generate extra customer arrivals from the area by means of a showcase of the nation’s distinctive hospitality, various points of interest, and participating experiences. 

Tourism Malaysia offered specifically curated journey packages, promotions, and new points of interest tailor-made for households, luxurious travellers, honeymooners, and Gen Z.

To additional strengthen the connection with the native tourism business gamers, the mission additionally featured seminars, business-to-business (B2B) conferences, and networking classes.

In doing so, it served as a beneficial platform to showcase Malaysia’s various tourism choices, together with its beautiful seashores, lush rainforests, vibrant tradition, and world-class delicacies.