The publish ‘SriLankan Flavours’ gets “2024 IFSA Best Inflight Food or Beverage Innovation Award” appeared first on TD (Travel Daily Media) Travel Daily Media.
SriLankan Airlines’ revolutionary culinary tribute to Sri Lanka, ‘SriLankan Flavours,’ proved irresistible for the judges on the APEX (Airline Passenger Experience Association) and IFSA (International Flight Services Association) Global Expo who awarded the marketing campaign, the 2024 IFSA Best Inflight Food or Beverage Innovation Award. SriLankan Flavours is a palatable extension of the nation’s culinary heritage served onboard SriLankan Airlines, and a show of the robust bond between service and homeland, which makes the SriLankan onboard expertise inimitably Sri Lankan in each facet.
The idea behind SriLankan Flavours was additional defined by Maria Sathasivam, Manager Product Development of SriLankan Airlines, who stated, “This campaign was ideated to champion Sri Lankan food being a differentiating factor in our product offering. The menu introductions presented Sri Lankan food as fuelling the mind, body and soul and showcase what our island nation has to offer the ‘culinary adventurer.’ The selection of dishes also highlight Sri Lanka’s multi-faceted and multicultural history which has influenced Sri Lanka’s food story.”
As an airline that’s really emblematic of Sri Lanka and represents all of the nuances that make the island so distinctive, there isn’t any service extra certified than SriLankan Airlines to seize and showcase the distinctive flavours of Sri Lanka to the world. This, the airline has perfected to an artwork in SriLankan Flavours. Using heritage recipes and genuine, native elements SriLankan Airlines has curated sensory delights in its Sri Lankan meal choice served onboard all flights out of Colombo, and within the Serendib and Serendiva lounges within the Bandaranaike International Airport.
“Receiving the 2024 IFSA Best Inflight Food or Beverage Innovation award, Sri Lankan Airlines has once again demonstrated their unparalleled prowess in the realm of inflight culinary experiences. The airline’s award-winning submission, entitled ‘SriLankan Flavors’, covers a veritable symphony of taste, texture, and tradition. Sri Lankan cuisine, renowned for its rich tapestry of spices, flavors, and aromas, has been masterfully translated into an inflight experience that is both authentic and innovative. The meticulous presentation, reminiscent of the island’s lush landscapes and vibrant culture, elevates the dining experience to new heights. I extend my most heartfelt congratulations to Sri Lankan Airlines for brilliantly capturing the essence of their nation’s culinary heritage and setting an unmatched standard as the winner of the 2024 IFSA Best Inflight Food or Beverage Innovation award,” articulated Chief Executive Officer of APEX/IFSA, Dr. Joe Leader.
The APEX/IFSA Awards and Expo wrapped up just lately in Long Beach, California and acknowledged and rewarded airways which have excelled in passenger expertise. SriLankan Airlines additional retained its standing as a ‘Four Star Major Airline’ within the 2024 APEX Official Airline Ratings for the sixth consecutive 12 months.
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