A triumphant tale of Thai tourism’s financial, international, and social impact

A triumphant tale of Thai tourism’s economic, global, and social impact

 Traveloka’s assist of Thailand’s journey trade continues because the journey platform’s home search site visitors grew by 60% from 8-21 April in comparison with the identical interval in March.  This yr Thailand’s iconic Songkran Festival 2024 was prolonged nationwide from 1 – 21 April following UNESCO’s latest recognition of the competition as an ‘Intangible Cultural Heritage of Humanity’.

UNESCO’s recognition highlights the profound significance of Songkran, emphasizing its function in fostering group cooperation, household bonds, and the spirit of forgiveness. As said on UNESCO’s web site, Songkran symbolizes as a time-honored custom for cleaning away misfortunes, praying for prosperity, and honoring ancestors—an embodiment of Thailand’s cultural resilience and heritage.

This journey from historic water competition to UNESCO cultural heritage recognition is a testomony to the enduring energy of Thai traditions and testomony to Thailand’s rising international ‘soft power’.

Traveloka absolutely supported the Songkran Festival extension, understanding its pivotal function as a driving drive behind Thailand’s thriving tourism scene. This iconic celebration not solely provides a splash of pleasure but additionally amplifies the Kingdom’s popularity as a must-visit vacation spot in Asia, promising vacationers unforgettable, immersive cultural adventures.

As this yr competition unfolded, cities round Thailand had been reworked as Songkran in fashionable instances is primarily about big enjoyable. Serving as vibrant testomony to Thailand’s cultural attract, Songkran has performed a pivotal function in positioning the nation as top-notch vacation spot for vacationers worldwide. Ament to Thailand’s Songkran has helped promote Thailand as a cultural vacation spot for vacationers worldwide. Its international enchantment transcends nationwide borders, attracting worldwide guests from across the globe who collect for the occasion.

The 21-day extravaganza that celebrates the Thai New Year was an financial juggernaut, creating employment in important sectors together with hospitality, transportation, retail, and leisure.

The Economic, Tourism, and Sports Division mentioned this yr the prolonged Songkran competition generated 140.335 billion baht over the 21-day interval from April 1-21, surpassing pre-event estimates. This was distributed throughout varied journey segments together with lodging (42.069 billion baht), meals and beverage (33.069 billion baht), souvenirs (26.839 billion baht), journey (15.505 billion baht), leisure (14,758 billion baht), tourism companies (5,865 million baht), and others (2,230 million baht).

According to Traveloka, home search site visitors spiked from April 8 – 21 by over 60% in comparison with the identical interval in March. Additionally, it shared high its 5 home locations throughout Songkran 2024 to gauge the journey platform’s financial and social contribution to Thailand’s journey trade:

Bangkok – A hub of electrifying avenue events and cultural experiences.

Chiang Mai – Known for its vibrant parades, conventional rituals, and native celebrations.

Hat Yai – A nighttime water warfare downtown with foam events and live shows.

Phuket – A mix of beachside revelry and cultural festivities.

Udon Thani – Immersing guests in historic magnificence and regional ceremonies.

This yr, vacationers had been drawn by the attract of vibrant avenue events, charming parades, and an electrifying ambiance that illustrates the wealthy cultural contribution of Thai mushy energy. The Tourism Authority of Thailand revealed a significant success of ‘Maha Songkran World Water Festival 2024’. Over 780,000 individuals attended, producing greater than 2,880 million baht from 11–15 April. Travelers skilled festive actions together with improbable parades, EDM live shows, Thailand’s tallest dancing fountain present, and gorgeous performances by over 1,200 drones in choreographed patterns.

The Songkran Festival’s financial, international, and social impacts in 2024 had been multifaceted and far-reaching, showcasing its significance as each a cultural celebration and a catalyst for tourism, cultural trade, group cohesion, and social improvement in Thailand.

Traveloka leveraged the attain and affect of its platform to highlight the Songkran Festival because the cornerstone of Thailand’s annual tourism calendar.  It will proceed to hunt to seize the creativeness of vacationers worldwide and encourage them to take part in future Thai occasions via participating content material, immersive experiences, and strategic promotions. All are invited to discover Traveloka’s portfolio of wealthy cultural experiences for upcoming festivals round Thailand for 2024 and past.



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