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Boutique Group, the primary ultra-luxury hospitality group of its form within the Kingdom of Saudi Arabia, broadcasts its participation at the upcoming International Luxury Travel Market Cannes (ILTM Cannes). One of essentially the most prestigious occasions within the sector, the flagship luxurious journey commerce present runs from December 4 to 7, 2023.
Owned by Saudi Arabia’s Public Investment Fund, Boutique Group helps the Ministry of Tourism and the Ministry of Culture goal to develop and promote the trade. The group develops and operates ultra-luxury boutique lodges in remodeled historic and cultural palaces, together with many who served as historic residences. Boutique Group units new benchmarks within the trade and redefines the luxurious hospitality expertise within the Kingdom, providing home and worldwide travellers a chance to immerse themselves in a contemporary picture of Saudi Arabia impressed by custom.
Boutique Group’s portfolio of beforehand inaccessible properties embody the Red Palace in Riyadh, as soon as a house to King Saud earlier than being the Council of Ministers’ base for 3 a long time, Al Hamra Palace in Jeddah, which has welcomed a number of the most outstanding worldwide public figures, and the Aga Khan Award-winning Tuwaiq Palace, recognised as one in every of Riyadh’s most important architectural landmarks.
With three palaces being utterly renovated to present a grandiose, all-encompassing expertise that honours native historical past and tradition, Boutique Group epitomises Saudi hospitality and generosity with a deal with service-oriented visitor experiences of the best requirements. In addition to cultural immersion, Boutique Group’s unique luxurious villas and suites supply the utmost in trendy consolation with devoted private assistant companies. The expertise is additional enhanced by distinctive high-end eating choices and personal spa services.
With these three iconic palaces already unveiled throughout Saudi Arabia, Boutique Group is heading to the tourism world’s most unique luxurious occasion to introduce its model and providing to main brokers, curators and advisors.
ILTM Cannes is the worldwide flagship occasion for the ILTM Portfolio, which brings collectively the world’s most extremely sought hospitality manufacturers and journey designers. Last yr, greater than 3,600 trade professionals from 77 international locations met at a collection of one-to-one conferences and networking occasions.
“Boutique Group is pleased to be taking part in this highly anticipated edition of ILTM Cannes,” stated Mark De Cocinis, CEO of Boutique Group. “Saudi Arabia is a country with a deep tradition of hospitality, and this warmth and generosity are at the very heart of everything we do. At Boutique Group, we are drawing on the Kingdom’s rich cultural heritage to create a truly unique ultra-luxury hospitality offering.”
He added: “Saudi Arabia’s Ministry of Tourism is expecting $6 trillion of investment opportunities in the travel and tourism sector through to 2030. With more than 300,000 hotel rooms being built in the interim, Saudi Arabia’s hospitality sector is among the fastest developing in the world, with an abundance of opportunities for industry peers from across the world. We look forward to engaging with you all at ILTM Cannes.”
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