Cathay introduced the fourth version of its annual 1 Ticket, 1 Tree initiative throughout Southeast Asia, reaffirming its dedication to help native communities, restore native habitats and drive local weather resilience.
But this 12 months, there’s a important distinction: the airline expanded the programme to embody cargo shipments inside the area.
From 25 to 31 July, Cathay will plant one mangrove tree in Southeast Asia for each flight ticket bought from Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam and Cambodia throughout this era. The airline will consider tickets bought via its web site and official cellular app, in addition to these booked by company shoppers via Cathay’s brokers.
In addition to the prevailing programme, these utilizing Cathay Cargo for shipments throughout the area get to plant a tree for each tonne shipped.
According to Dominic Perret, Cathay’s regional normal supervisor for Southeast Asia: “Given the vital role of mangrove forests in supporting local communities and protecting their livelihoods, doing our part to ensure they grow and thrive deeply resonates with us. We are therefore very encouraged by the strong support 1 Ticket, 1 Tree has received across Southeast Asia since we started this initiative four years ago – more and more partners are coming on board, and having our cargo agents involved this year is another step towards amplifying our collective efforts.”
For the atmosphere
Cathay’s new 1 Tonne, 1 Tree initiative pledges to plant a mangrove tree for each tonne of cargo booked by Cathay Cargo’s brokers and shippers in Southeast Asia from 25 to 31 July.
Regional head of cargo for Southeast Asia Ashish Kapur remarked that the expanded programme is a good way to contain cargo brokers and shippers within the airline’s sustainability marketing campaign.
Kapur mentioned: “We have been speaking to our cargo partners on the ground and the response from them has been overwhelmingly positive. Our goal is to increase awareness of the crucial role our mangrove forests play in our ecosystem, and to make it easy for anyone to participate and make a meaningful impact on our local communities in the region.”