SONO Hotels & Resorts Asia earns accolade at Travel Daily Media Travel Trade Excellence Awards 2026 – Thailand

The hospitality group secured victory amidst its growth in Asia with a mannequin that brings resorts, aviation, and life-style companies collectively.

SONO Hotels & Resorts Asia obtained the Hospitality Expansion of the Year – Thailand honour at the Travel Daily Media Travel Trade Excellence Awards 2026 – Thailand, which recognises its rising regional resort portfolio and built-in strategy to hospitality.

Following SONO International’s acquisition of Cross Hotels & Resorts from Flight Centre Travel Group, SONO Hotels & Resorts Asia has expanded right into a broader Asian resort administration platform. It now operates 17 resorts, with 13 extra properties within the pipeline in Thailand, Indonesia, Vietnam, and Japan.

Building a wider hospitality ecosystem

The group combines regional resort administration experience with the size of SONO International, the hospitality arm of SONO Trinity Group. The wider group operates greater than 14,500 rooms in seven international locations, which provides SONO Asia entry to broader operational capabilities, funding sources, and worldwide supply markets.

A key a part of the corporate’s growth technique is the connection between hospitality and aviation. Through Trinity Airways, SONO can work throughout resort demand, air connectivity, and source-market improvement. This creates extra alternatives to deliver travellers to its resorts and locations.

SONO Moon Nagoya, which opened in June 2026, is an instance of this strategy. It turned SONO Hotels & Resorts Asia’s first property in Japan and its first new opening below the SONO Asia platform.

The group can be getting ready to launch direct Incheon-Nagoya flights by means of Trinity Airways in December 2026, following its strategic partnership with aviation authorities in Nagoya. 

Beyond resorts and aviation, the broader SONO ecosystem contains pet-friendly resorts and pet-care companies, wellness, and F&B ideas. It additionally has leisure property together with 63 golf holes, Ocean World water park, and Vivaldi Park winter resort, which create alternatives for cross-selling, membership engagement, and new visitor experiences.

The group additionally brings vital attain in its dwelling market, serving guests in Korea with over 13,000 rooms in 27 home websites. Globally, its portfolio has expanded into gateway markets together with Washington D.C., New York, Paris, and Honolulu.

SONO Hotels & Resorts Asia’s Hospitality Expansion of the Year – Thailand accolade highlights its sustained efforts to construct a regional resort administration platform with native experience and worldwide scale.

The Travel Daily Media Travel Trade Excellence Awards – Thailand recognises the head of excellence within the journey business throughout Thailand. With a eager deal with honouring the perfect resorts, airways, airports, cruise strains, tour operators and journey companies, reserving platforms, and journey expertise, tasks, and initiatives, it goals to highlight key gamers that constantly redefine business requirements and elevate buyer experiences.

The TDM Travel Trade Excellence Awards 2026 – Thailand is offered by Travel Daily Media Magazine. To view the complete record of winners, click on here. For extra details about the awards programme, please contact Marni Marco at +(65) 3158 1386 ext. 217 or [email protected].