S Hotels & Resorts targets sustainable expansion with 50 new hotels & resorts in the next five years

S Hotels & Resorts targets sustainable expansion with 50 new hotels & resorts in the next five years

SO/ Maldives, the third life-style resort at CROSSROADS Maldives, is sustainably powered by photo voltaic panels on the roofs of its luxurious over-water villas


S Hotels and Resorts PCL, the worldwide hospitality firm from Singha Estate PCL, has revealed plans to considerably and sustainably develop its enterprise in the coming years, with a goal of THB 12 billion (approx. USD 337 million) in income throughout its five world markets in 2024, and including 50 new hotels and resorts in the next five years.

The firm will concentrate on driving operational efficiencies, enhancing its portfolio by the renovation and repositioning of properties in prime places, the uplift of SAii, its upper-upscale life-style resort model, and benefiting from alternatives for mergers & acquisitions (M&A) to develop its portfolio in varied places. Every side of S Hotels & Resorts’ operations can be taken sustainably, in line with the group’s world dedication to the planet and its individuals.

A complete renovation undertaking has reworked the lodging at SAii Laguna Phuket, together with the resort’s Premium Lagoon Rooms (pictured)

2023 noticed S Hotels & Resorts attain a serious milestone when it launched SO/ Maldives, which marked the completion of its CROSSROADS Maldives undertaking. Renovation work is now persevering with at SAii Laguna Phuket and SAii Phi Phi Island Village, while different properties in key cities in the UK – together with Manchester, Edinburgh, Leicester, and Glasgow – can be evaluated for repositioning and rebranding. Looking additional forward, the firm has allotted THB 15 billion for M&A alternatives, specializing in high-potential leisure locations in European international locations, together with the UK, Asia Pacific, Fiji, and the Indian Ocean.

The SAii model can be progressively enhanced to concentrate on premium life-style escapes. Guest experiences can be elevated and redefined to align with modern world traits, together with sustainability, well being and wellness, uplifted F&B ideas and extra. The enhanced SAii model will function the basis for an asset-light expansion technique, with the goal of 50 extra properties inside five years by a mixture of resort administration agreements (HMAs), joint ventures (JVs) and tactical asset acquisitions.

Michael Marshall, Chief Executive Officer, S Hotels & Resorts, commented: “The continued resurgence of the global tourism industry throughout 2023 and the advantageous locations of our hotels in leading tourist destinations have contributed to S Hotels & Resorts’ notable successes. We have achieved a THB 10 billion revenue milestone and maintained our position as the No. 2 Thai hotel operator in terms of revenue. The renovation of core hotel assets has been a major boost to our Average Daily Rate (ADR), which rose by 20%. For 2024, S Hotels & Resorts is working towards its main goal of boosting profitability. By continuing to drive efficiency and focusing on growth, the company aims to generate THB 12 billion in revenue this year.”

S Hotels & Resorts’ total world operations are underpinned by its dedication to sustainability. In 2024, the firm goals to cut back its carbon emissions by 5% annually, by initiatives resembling photo voltaic panels being put in at resorts in Thailand and the Maldives. A latest Memorandum of Understanding (MoU) with the Maldives authorities has seen CROSSROADS Maldives’ conservation space being named as a part of an Other Effective Area-Based Conservation Measures (OECMs) programme. The space overlaying 3.1 million sq. metres, roughly 31% of the whole undertaking dimension, is the largest protected marine space in the Indian Ocean.

The group’s Marine Discovery Centres in Thailand and the Maldives are concentrating on 50,000 guests per 12 months, with a spread of academic actions and conservation initiatives, and its resorts’ eating places have made a dedication to utilizing domestically sourced substances and farm-to-table menus.

Michael Marshall, CEO of S Hotels & Resorts, presents the firm’s 2024 technique, which integrates sustainability into each side of the enterprise


“S Hotels & Resorts is on track to become carbon neutral and increase key biodiversity areas by 30% by 2030, in line with Singha Estate’s long-term sustainability commitment. As travellers’ demands continue to evolve, our unique offerings and well-positioned asset portfolio will enable us to capitalise on emerging needs and capture business opportunities in the present and the future,”  Michael Marshall concluded.

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