The UK’s shopper and commerce affiliation representing the USA has appointed a brand new chief govt at a time when membership is at its highest and the USA stays the UK’s high outbound leisure journey vacation spot.
Tracey Spuyman, beforehand founder and managing director of the advertising and marketing company Teamspirit which is now a part of Chime Communication, has joined to guide the Association because it develops new programmes and actions for its 200-strong membership.
Spuyman brings expertise of the US journey market as affiliate editor of quite a few Phoenix International Publishing’s shopper publications outdoors the UK.
Commenting, Jonathan Sloan, chairman, Visit USA Association, added: “We welcome Tracey Spuyman as our new Chief Executive Officer at this thrilling time for the Visit USA Association.
“Throughout our 16-year historical past, we’ve grown constantly to turn out to be the most important Visit USA Association on this planet.
“Our voluntary Board could be very energetic and chairs numerous committees to develop providers for members as they proceed their efforts to extend vacation spot consciousness of the United States of America.
“New for 2015 would be the growth of shopper present attendance, social media exercise, a stand alone Media Awards occasion in addition to an enhanced web site.
“Tracey has the experience to drive the organisation forwards at both a strategic and operational level and we are delighted to have her working with us.”
Member organisations vary from particular person states, tour operators, automotive rent, prepare firms, motor houses, points of interest, airways and cruise-lines, all aiming to extend their visibility and gross sales within the UK market.
The Association arranges a calendar of actions for its members to drive enterprise and improve their profiles with the buyer and commerce communities.