Finnair takes-off with Avios

Finnair Plus loyalty members will now use Avios as their new loyalty forex, as this system enters a brand new period. The transfer comes following a partnership with IAG Loyalty to undertake Avios – the loyalty forex utilized by Finnair’s oneworld companions’ loyalty packages – British Airways Executive Club, Qatar Airways Privilege Club, and Iberia Plus.

Launched in 1992, the Finnair Plus loyalty program has over 4 million members worldwide, and the brand new adjustments herald a brand new period for its members seeking to acquire and use their hard-earned loyalty forex.

The enhanced spend-based program provides members extra new alternatives, corresponding to further rewards like further improve advantages, when reaching sure level limits inside their current tier, and elevated acquire and use alternatives from later in spring.

As a part of the funding, Finnair has additionally elevated the variety of award seats on flights departing from 1 February 2024 – the most well-liked award amongst members. The airline now ensures at the very least 4 award seats on Finnair flights inside Europe and eight on Finnair long-haul flights, giving prospects extra alternatives to make use of their hard-earn factors.

Finnair Plus members can even now profit from complimentary web entry for messaging on Finnair’s short-haul European flights operated with the narrow-body Airbus fleet, no matter their tier standing. This profit has already been in place since November 2023, and is already proving standard with Finnair Plus members.

Ole Orvér, Finnair’s Chief Commercial Officer, stated: “Adopting Avios as our new loyalty forex will deliver nice new advantages to our 4 million Finnair Plus members worldwide.

“We are always looking for new ways to enhance the customer proposition to earn the loyalty of Finnair’s most loyal customers and know this landmark change will open the door to even more opportunities.”

Adam Daniels, CEO of IAG Loyalty, stated: “Finnair’s adoption of Avios is a recognition of the worldwide significance of the forex, and the unbelievable worth it has for members worldwide. They be part of a number one world community of airline companions, together with British Airways, Iberia, Aer Lingus, Vueling, and Qatar Airways.

“We are excited to play a central role in Finnair’s new era for their loyalty program and for their members.” From later this spring, prospects may also have the chance to switch Avios between Finnair Plus and British Airways Executive Club accounts with a 1:1 ratio, giving entry to British Airways Executive Club’s community of rewards and partnerships, corresponding to journey experiences and on-line procuring manufacturers.

The Finnair Plus loyalty program is now spend-based, slightly than pushed by the variety of flights flown by its members. The new loyalty forex, Avios, is collected, and members are in a position to transfer from one tier to a different based mostly on the cash spent on Finnair’s flights and journey extras. Tier limits have been revised to mirror the swap to Avios and the brand new spend-based earn of tier factors.

Collecting tier factors and loyalty forex on partner-marketed or operated flights will proceed to be based mostly on the journey class, reserving class, and distance flown. However, you’ll acquire based mostly on miles, not kilometres, flown.