Event Management students design expos in the virtual world

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Assumption University, Thailand’s MSME Business School lately collaborated with iStaging, a number one international visualization firm to offer classroom content material for occasion administration and MICE students. “Students learn about taking expos and trade shows from the physical show to the virtual world.” explains Dr Scott Smith, from the Department of Hospitality and Tourism Management.

Faced with the actuality that journey bans and security considerations on account of the international COVID-19 pandemic have considerably impacted the exhibitions business, Dr Scott labored with iStaging to allow them to present students entry to their cloud-based collaborative enhancing platform, Virtual Expo. “What would typically go into a traditional booth is now converted into an Exhibition Live Tour, which is a dynamic, living exhibition with a user experience closer to an in-person visit.” mentioned DrScott.

Dr Scott explains, “Virtual showrooms and exhibitions offer an immersive experience for visitors and enrich their engagement with exhibitors, who benefit from savings on rental, booth design, and travel costs. While I will be very happy for things to return to the new normal, the After Covid Era is sure to include more hybrid events, allowing exhibitors and visitors to attend an exhibition without having to worry about health and safety, not to mention the convenience factors.”