British Airways unveils new a website and app as part of its £7bn transformation plan

British Airways unveils new a website and app as part of its £7bn transformation plan

British Airways, has introduced an array of new initiatives to rework the airline, unveiling a £7bn transformation plan at its first ‘In the Skies’ showcase occasion in London. Chairman and CEO Sean Doyle outlined his modernisation plan, committing to delivering a world class buyer expertise, modernising IT, rising delight amongst colleagues and specializing in sustainability, as properly as driving on-time efficiency.

“We’re on a journey to a better BA for our people and for our customers, underpinned by a transformation programme that will see us invest £7bn over the next two years to revolutionise our business,” Sean Doyle, British Airways’ Chairman and CEO, mentioned. “We’re going to take delivery of new aircraft, introduce new cabins, elevate our customer care, focus on operational performance and address our environmental impact by reducing our emissions and creating a culture of sustainability. We’re also heavily investing in the development of a new website and app and are laser-focused on transforming our business and fixing any pain points for our customers.” and app 

As part of its funding programme, British Airways has confirmed plans to overtake its digital person expertise with a new website and cell app providing deeper personalisation. The new browser is already in BETA testing with platforms designed to supply a vary of new companies, together with empowering clients to self-serve if they need, taking management of and making adjustments to their journeys on-line, fairly than having to name one of the airline’s buyer care centres to change their plans. Initial adjustments will begin to roll out by the top of the yr.

WiFi enhancements for purchasers 

With extra clients seeking to stay linked with the world from their seats, from April 3, British Airways Executive Club Members will begin to have the ability to ship messages free of cost on a single machine utilizing the airline’s WiFi – no matter cabin they’re travelling in. The service can be accessible on each WiFi-enabled plane inside two weeks of the rollout date*.

The airline has additionally turn out to be the primary to supply a WiFi-enabled inflight buyer care resolution to unravel points within the second – even at 35,000ft. Created particularly for British Airways by Microsoft, buyer care groups on the bottom are actually capable of join with cabin crew colleagues throughout greater than 300 flights a day. The performance permits crew to assist remedy any sudden points earlier than a flight lands at one of the airline’s greater than 200 locations.

Operational excellence 

The airline is investing £100m in machine studying, automation and AI throughout its operation, driving enhancements from bookings to baggage dealing with and serving to to revolutionise its operation, pace up departures and reply to disruption. Innovative new instruments are serving to to foretell delays (prompting pre-emptive motion to cut back disruption) and analyse real-time climate, plane capability and buyer connections knowledge to assist groups make higher choices. Since the introduction of the techniques, alongside a quantity of new processes and methods of working, the airline has seen enchancment to its on-time departures.   British Airways can also be creating round 350 new roles at Heathrow to enhance buyer expertise at its residence and hub airport, and is investing in new gear, such as baggage tugs and towing automobiles.

The airline can also be investing £750m in its IT infrastructure to maneuver 700 techniques and hundreds of servers to the cloud by early subsequent yr.

New lounge design idea 

The airline is proud to announce that it’s set to open one other brand-new lounge, this time in Dubai, which is relocating to a new bigger house at Dubai Airport later this yr. This lounge would be the first to characteristic British Airways’ new lounge design idea, adopted by the opening of its Miami lounge in 2025. The new Dubai lounge will substitute the prevailing lounge facility on the airport, providing more room and extra options for purchasers. The airline has additionally introduced lounge refreshes in Lagos and Seattle, these observe latest lounge refurbishments at Heathrow Terminals 5 and 3, as properly as Edinburgh.

New cabins and seats 

New short-haul seats and cabin interiors will characteristic on the following technology of British Airways’ Airbus A320neo and A321neos, with eight plane set to reach from May this yr. The airline is working with one of the best of British suppliers from England, Scotland and Northern Ireland, with the new short-haul Euro Traveller and Club Europe seats reflecting a fashionable but traditional British inside. The re-designed cabins can even be fitted with extra-large bins for overhead baggage.

Investment in First  

As the one European service to supply First Class between the UK and US, British Airways is to introduce a brand-new and unique First suite. The airline expects the new seat to make its debut on the finish of 2025 into early 2026 as part of its A380 plane refurbishment.

New Routes 

British Airways’ flights from London to Bangkok and Kuala Lumpur are set to return. The companies will re-start in October and November respectively, additional demonstrating British Airways’ dedication to increasing its community to Asia publish pandemic.

The airline will function every day flights between the Malaysian capital metropolis and London Heathrow on a 787-9 plane, as properly as three flights a week between the Thai capital and London Gatwick on a 777-200ER.

British Airways can also be returning to Abu Dhabi on April 20, as properly as welcoming Agadir in Morocco on March 31 and including Izmir in Turkey to its community on May 18.


Taking important and pressing motion to handle aviation’s impacts is vital to make the trade rather more sustainable in the long run. Through the BA Better World programme and its dedication to People, Planet, and Responsible Business, British Airways continues to innovate to drive continuous enchancment in its environmental, social, and governance enterprise efficiency and meet its web zero goal by 2050 or sooner.

Last week the airline’s mum or dad firm, International Airlines Group (IAG) introduced its largest SAF buy settlement so far with e-SAF (power-to-liquid) producer ‘Twelve’, which is able to provide superior e-SAF made out of carbon dioxide, water and renewable vitality to assist IAG’s 5 European airways, together with British Airways. The next-generation gas will scale back lifecycle greenhouse gasoline emissions by as much as 90% versus standard jet gas. IAG is the primary European airline group to announce an e-SAF deal, and the settlement will allow it to proceed rising its SAF use in the direction of the purpose of 10% by 2030.

Free messaging

The free messaging cross will enable British Airways Executive Club members to make use of messaging-type on-line functions, such as WhatsApp, iMessage, Facebook Messenger and Teams Chat – with out photographs, movies or attachments, textual content solely.

*WiFi is offered on all of the airline’s Gatwick fleet and greater than 80 per cent of British Airways’ Heathrow fleet, rolling out to 100 per cent by the top of 2025.

Free messaging can be accessible on all BA linked plane for the total length of the flight on a single machine. Executive Club Members will entry by logging into their account. Non-members can enroll on board or earlier than they journey, with a purpose to use the free Messaging service.

New short-haul seats

Club Europe seats will see the return of the bespoke leather-based tray that sits between the aisle and window seat. All Club Europe seats can even be fitted with USB-A & USB-C energy (60W) backrest-mounted charging ports, whereas the Euro Traveller seats can be fitted with USB-A & USB-C (15W) backrest-mounted charging ports.

New routes

Flights from London Heathrow to Kuala Lumpur (LHR-KUL) are scheduled to function every day from November 10 on a 4-cabin plane with the next configuration: 8 First, 42 Club, 39 World Traveller Plus, and 127 World Traveller.


Kuala Lumpur International Airport (KUL) from London Heathrow (LHR)

All instances are native

Route Flight quantity Departing Arriving Date Days in Operation Aircraft
LHR – KUL BA33 20:45 17:30+1 10/11/24 1,2,3,4,5,6,7 787-9
KUL – LHR BA34 23:20 05:35+1 11/11/24 1,2,3,4,5,6,7 787-9


Return flights from London Heathrow (LHR) to Kuala Lumpur International Airport (KUL) per individual begin at:

  • First £4,000
  • Club World £3,200
  • World Traveller Plus £1,338
  • World Traveller £620

Flights from London Gatwick to Bangkok (LGW-BKK) are scheduled to function 3 times per week from October 28 on a 3-cabin plane with the next configuration: 32 Club, 48 World Traveller Plus, and 252 World Traveller.


Suvarnabhumi Airport (BKK) from London Gatwick (LGW) 

All instances are native

This is a winter solely route

Route Flight quantity Departing Arriving Date Days in Operation Aircraft
LGW – BKK BA2231 21:00 15:55+1 28/10/2024 1,4 and 6 777-200ER
BKK – LGW BA2230 22:55 05:30+1 29/10/2024 2,5 and 7 777-200ER


Return fares from London Gatwick (LGW) to Suvarnabhumi Airport (BKK) per individual begin at:

  • Club World: £3,257
  • World Traveller Plus: £1,297
  • World Traveller: £699

British Airways Holidays extends double Tier Points supply

British Airways Holidays has at this time prolonged its double Tier Points supply, (whereby Executive Club Members can earn double Tier Points on flights taken as part of a bundle vacation). This supply is now accessible for journey till 30 June 2025. The supply can even be utilized on reflection for any relevant clients who’ve already booked to journey within the prolonged interval.






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