Brand USA chief executive steps down after just one year | News

Brand USA launches bespoke idea submissions website | News

Brand USA chief executive steps down after just one year

Brand USA chief executive James Evans is stepping down after just one year within the position.

He will likely be changed within the interim by Brand USA chairman-elect Caroline Beteta.

The year-old organisation’s board of administrators has begun a seek for Evans’ alternative.

The settlement was reached in session with the board, and comes because the organisation pivots from a start-up endeavour to securing its place because the nation’s vacation spot advertising organisation.

Beteta is the extremely regarded chief executive of Visit California, and a long-time business veteran.

“We thank Jim for the time, energy and passion he has brought to establishing this enterprise,” mentioned Beteta.

“Brand USA has hit important milestones in its improvement and now could be at an essential transition level.

“Our focus going forward is to build on the momentum the organisation has established by increasing and deepening our partnerships with the travel industry, building out co-op marketing opportunities to attract increased private-sector funding, and enhancing our responsiveness and communications with our government partners.”

Brand USA is a nationwide program with the mission of attracting billions of {dollars} in elevated customer spending to the United States, which can create tens of 1000’s of latest jobs.

Beteta will assume duty as interim chief executive efficient instantly.

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